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The Twitter Survival Guide

Twitter is the fastest way to build connections online, and The Twitter Survival Guide is the fastest way to master making the most of your Twitter experience.

We wrote The Twitter Survival Guide to provide a definitive, timely resource for people who want to get the most value from Twitter. In this 90-page ebook, we combine our insights on the deeper dynamics of building online reputations with interviews with 12 influential early adopters and ardent supporters of Twitter, including Guy Kawasaki (Garage Technology Ventures), Steve Rubel (Micro Persuasion), Darren Rowse (Problogger.net), Gary Vaynerchuck (WineLibraryTV) and Marshall Kirkpatrick (ReadWriteWeb).

The Twitter Survival Guide, co-authored by Bob Walsh and Kristen Nicole, is just that: a helpful peek into the world of Tweeting. In this e-book we cover the basics of setting up your Twitter account, and getting started with the establishing of your Twitter presence.

Whether you are building your personal or professional brand, looking for a way to occupy free time on your morning commute or staying abreast of breaking news, Twitter can be a powerful tool that leverages both online and offline communities with the unique format of microblogging. The Twitter Survival Guide will tell you about the proper etiquette that goes along with building your Twitter brand, and offers a wealth of hints, tips and tricks on how to use Twitter to achieve your goals.

Bob and Kristen have gathered the opinions of some of the most powerful Twitter users out there, through a series of interviews that bring a real sense of practicality to the analysis and advice given in The Twitter Survival Guide.

Who we are

Bob Walsh - is a blogger for CNET Webware, startup consultant at 47Hats, co-moderator of the popular Joel on Software Business of Software forum, podcaster at The Startup Success Podcast and author of two books for startups and bloggers, Micro-ISV: From Vision to Reality (Apress, 2006), Clear Blogging (Apress, 2007) and a previous ebook, MicroISV Sites that Sell! (ebook, 2008). In the past he's blogged for Web Worker Daily and Lifehack.org.

Kristen Nicole - is a blogger at AllFacebook & SocialTimes, have contributed to a number of other publications including CenterNetworks, VentureBeat, and The Industry Standard. I spend most my time (and I mean most my time) writing for various online publications in the social media space. Prior to that, she was the lead writer of Mashable.com, a leading publication that covers social media. Her work has been syndicated across a number of mainstream media outlets, including Reuters, The New York Times, and NBC.

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About MultiSocialMedia

MultiSocialMedia is a site dedicated to the ongoing projects from Bob Walsh and Kristen Nicole. This partnership began with the publishing of The Twitter Survival Guide e-book, and will continue its evolution here on the web. It's not enough to write a book about online social media--a dedicated website was also in order, because the state of online social media is ever-changing and impossible to capture in just one book. So MultiSocialMedia will be the progressive forum for analysis and discussions surrounding online social media as we know it.

This subscription-based access to articles published on MultiSocialMedia will include a deep look at practical, personal and business use of online social media, harnessing the experience and expertise of others through interviews and guest posts. We will also address the real effects of the Internet's social climate on the online and offline spaces, as these have a major influence on our culture. Your subscription to MultiSocialMedia costs $24.95 (Including a free copy of The Twitter Survival Guide) for the first month and then $5.00 per month thereafter. Sign up now!

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The Twitter Survival Guide Table of Contents:

1. Why should you care about Twitter? 1

Twitter is online evolution in action.

Filtering.

Climbing the online social ladder.

Who wrote this Guide and why?

So why this ebook?

2. Twitter: What, How, Where and Why? 7

What is Twitter?

Who created Twitter and why.

What revenue model?

Twitter's growth.

Twitter's weakness: Hello, Fail Whale.

Where Twitter is going.

3. Creating your twitter presence: A checklist. 15

Your main account.

Settings matter.

Going mobile.

Your backchannel account.

Spiffing up your twitter home page.

Finding people you know on Twitter.

Deciding who to follow.

Deciding who not to follow.

4. Twitter Tools. 21

Tweetburner.

Tweetdeck.

Twitter Search.

TwitDir.

Twitter Karma.

TwitPic.

TwittyTunes.

TwitterFox.

OutTwit.

TweetGrid!

Twitter Grader.

5. Where does Twitter start and blogging end? 43

The Twittersphere.

It’s the network.

Blogging and Twittering: a symbiotic relationship.

6. What can you do with Twitter? 46

Become a "thought leader."

Build a market for your services.

Pump up the volume for your organization.

Learn new things fast.

Mingle with the online rich and famous.

Get attention for your startup.

Mobcrowd with your friends in the same place.

Dumping your info into the Steam (when uploading a video, it tweets).

Make new friends and reconnect with old friends.

50 Ideas on Using Twitter for Business, By Chris Brogan.

7. Twitter Power Profiles. 57

Thomas Clifford, Corporate Filmmaker.

Patrick Foley, Microsoft.

Peldi Guilizzoni, Balsamiq Studios.

Mike Gunderloy, Web Worker Daily.

Guy Kawasaki, Garage Technology Ventures.

Marshall Kirkpatrick, ReadWriteWeb.

Ben Metcalfe, Social Media Consultant.

Rafe Needleman, CNET.

Jeremiah Owyang, Senior Analyst Forrester Research.

Darren Rowse, Problogger.net.

Steve Rubel, Micro Persuasion.

Gary Vaynerchuck, WineLibraryTV.

8. Conclusions. 82

Twitter has reached Online Escape Velocity.

Twitter magnifies your Online Presence.

GIGO in the Social Media World.

You can get results from Twitter. Major, significant results.

Final words... for now.

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