With all the Apple announcements this week coming from the Apple Worldwide Developers Conference, there are bound to be a lot of expectations swirling around the new iPhone 3G S. The most anticipated feature of the new generation of the iPhone is the support of video sending options and the ability for developers to access the iPhone video capabilities for various applications.

One such application that is taking advantage of the added video support is TwitterFon, which will be integrating with the video-specific Twitter app TwitVid for enabling TwitterFon users to capture videos with their iPhones and subsequently post them via their Twitter stream [via Venturebeat].

It’s an important step for Twitter apps, as much of Twitter’s activity is attributed to mobile users such as those that own iPhones. Having a more direct way to marry Twitter with iPhone videos means a slew of related applications are expected to arise in the coming year, as well as many iPhone-specific video update applications that operate outside of Twitter all together.

The iPhone device as well as its platform has long been setting standards for the mobile marketplace, spurring development across the board for different manufactures and mobile providers alike. But will the added support also spur Twitter itself to finally delve deeper into media sharing?

Granted, Twitter has done a pretty good job of sticking to its core competency, and that solely revolves around microblogging within the realm of easy mobile access and integration. But should Twitter go ahead and support various media formats, such as images and videos? Other microblogging platforms such as Pownce and Tumblr suppor all media formats, and the added support hasn’t necessarily given these other services a leg up in the race for dominating the microblogging space. And Flickr stuck to its core competency of photo-sharing for years, only recently adding video support, and the upgrade hasn’t made a huge dent in Flickr’s overall service or standing as far as video-sharing goes.

For Twitter, however, adding more media support wouldn’t hurt the web service, though Twitter may wait until more mobile support is available for incorporating multimedia support via its microblogging platform. In the meantime Twitter remains to rely on third party applications for added value in certain aspects of its microblogging potential.